Is Social Media Over Hyped
With the recent data showing that social media only drove1.55% of major online retailers’ ecommerce, compared to email 2.82% and search at 31.42% - Monetate is the role of Social being over hyped.
It could be argued though that while the results may be bad news for traffic, they do not reflect the way in which social sites influence users’ e-commerce habits. Based on the ‘last-interaction’ model, the findings undervalue social sites' significance in assisting retailers generating sales. Thereby, brands use Facebook to start conversations about products and build relationships with customers that may led them to buy the products.
However, it appears search is still king for driving sales with them converting page views into purchases at the rate of 1.95% of visitors into buyers where as Facebook in contrast only led to 1.08% buys.
Cashless Stadiums, Events & Festivals
A new global review of cashless stadiums both open and closed loop. A look at the recent open loop trials at festivals in Europe.
A key question many brands ask as their initial prepaid card contract comes up for review is ‘Have we got the best deal?’ Polymath Consulting's structured review process can help ensure you are getting the best deal or find you the best solution if just launching.
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